Our story

After serving six years in the military, I was medically discharged and, for the first time in a long while, I didn't know who I was or what came next. I'd gone from structure, purpose and routine to an empty calendar and a head full of noise. It wasn't just leaving a job — it was leaving an identity.

Fishing had always been my escape, a way to switch off, breathe and reset. So I started spending more time on the water, chasing the peace that only a sunrise cast can give you. That's where the idea for FAR began. Not in a boardroom, but on the water, rod in hand, trying to figure life out.

I started hand-carving, sketching and 3D modelling lures — not for profit, but for therapy. Each lure was a small victory, a reminder that I could still create, still build, still care about the details.

Over time, what began as a way to heal grew into a brand. A community of like-minded fishos who appreciate craftsmanship, authenticity and sustainability. That's how FAR was born.

Today FAR stands for more than handcrafted timber lures. It represents resilience, mateship and responsibility — to our veterans, to our customers, and to the marine environments we love.

We're proud to be Australian veteran-owned and operated, working alongside skilled Indonesian artisans who handcraft our timber lures using sustainably sourced mahogany.