
OUR STORY
Proudly Veteran Owned & Operated, built on the values of integrity, craftsmanship, and mateship. We’re dedicated to supporting fellow veterans and empowering Indonesian small businesses through sustainable, fair-trade partnerships. Every lure and product we create reflects our passion for fishing, quality, and community.

Our Mission
to create premium fishing gear that tells a story of craftsmanship, service, and community. As a Veteran Owned & Operated brand, we’re committed to supporting those who’ve served and giving back through opportunity and collaboration.

wHY CHOOSE US?
Because we do things differently.
Every lure starts with a story — handcrafted from sustainably sourced Indonesian mahogany, built with stainless through-wire construction, and finished for performance you can trust.
Proudly Supporting Indonesian Small Business Since 2023
Carved from 100% sustainably sourced mahogany timber. Each lure tells a story of craftsmanship, patience and pursuit. Built not just to fish, but to inspire the angler within.